Privacy Policy

Henry Ford Health is committed to protecting Henry Ford Insights’ member information. This policy explains our practices for the Henry Ford Insights community.

When you participate in a Henry Ford Insights research survey, your individual survey responses will be confidential. The information you provide will be reviewed only as aggregate data, in summary form, combined with other responses. Your self-reported personal profile data and any other information you provide will not be linked to any other Henry Ford Health data, including your medical record or employee file, if applicable.

Henry Ford Insights will not be a vehicle for transfer of any clinical information or questions from current or former patients to our clinical staff.

What information does this policy cover?

This privacy policy applies to personally identifiable information that you voluntarily provide in online surveys or forms on It does not apply to other information collected by Henry Ford Health through any other means. Henry Ford Health’s Notice of Privacy Practices describes how your privacy is protected during your medical care.

What information will be collected?

We will collect information from you when you sign up, respond to a survey, or communicate with us. Participants will receive periodic email invitations to participate in online surveys. You are free to choose whether or not to participate in a survey and to discontinue participation at any time.

Henry Ford takes steps to make sure all information is secure against unauthorized access and use. All information is protected by our security measures, which we periodically review and update.

We use security technology to protect you during your communications with us on This security includes server authentication, encryption and data integrity. Your personal information is protected from unauthorized access by a secure firewall and security infrastructure. During transmission of information, your privacy is protected by Secure Socket Layer (SSL) 128-bit encrypting software. We employ physical, electronic and procedural safeguards to maintain the security of your information

Like many other websites, uses "cookies" to make it easier to use certain site functions and to collect aggregate (summary) information about site usage by all of our users. You do not need to accept cookies to use the website. We do not use cookies to collect any personally identifiable information.

How will we use your information?

Henry Ford Insights’ participant information is stored in a secure database and is used to deliver email invitations to participate in online surveys, if your profile deems you a candidate for particular surveys. Your email address will also be used to share community updates and news.

Winners of any contests will be notified via email. Prize winners’ first names and city of residence will be published on and included in community news emails.

Surveys are conducted for research purposes only and the responses received will only be used when aggregated with the results of other participants. Aggregate results will be used for Henry Ford Health internal purposes, including developing and enhancing programs and services.

Do we disclose the information we collect to outside parties?

Your personally identifiable information will not be sold, traded or transferred to third parties. We contract with Vision Critical Communications, Inc., a customer intelligence platform provider, to run Henry Ford Insights on our behalf. Personally identifiable information collected through is bound by a confidentiality agreement and will not be shared with other entities. Henry Ford may share aggregated data with trusted partners to help us perform statistical analysis for service improvements.

How do I update my email address or opt out of Henry Ford Insights?

You may update your email address or discontinue participation in Henry Ford Insights by logging in at and updating your profile information or by emailing

How will I be notified of changes to the privacy policy?

We reserve the right, at any time, to add to, change, update or modify this privacy policy, by posting such change, update or modification on Any such change, update or modification will be effective immediately upon posting. This policy was last updated on September 17, 2014.

Questions or Comments?

If you have any questions about this privacy policy, the practices of this website or your dealings with this website, you may contact:

Henry Ford Health
Marketing Research & Analytics
1 Ford Place, Suite 3B
Detroit, MI 48202
(313) 874-5000

Henry Ford Health
Information Privacy & Security Office
1 Ford Place, Suite 2A
Detroit, MI 48202
(313) 874-9561